From HR Expert to Program Founder

Courtney is a Master Leadership Advisor and Fractional HR Executive with over 20 years of HR experience, specializing in mergers and executive leadership. She has worked at the highest levels of corporate HR, sitting in the rooms where real promotion decisions are made.

She has a new brainchild—a leadership program designed for executives who want to break into the C-suite. She knows exactly how these decisions are made.
Now, she wants to help ambitious leaders and land in the C-suite with a clear, strategic advantage.

To successfully launch, she needed more than just expertise. She needed:

• A brand that matched the caliber of her high-end clients.

• A presence that signaled authority before she even spoke.

• A voice that made her stand out in a sea of generic career coaches.

Her biggest challenge? “My brand needs to have a distinct voice and look. Something I can show and be proud of. I have high-end connections, so it needs to look premium.”

The Gap in the Market

We researched the competition, and here’s what we found:

• Most positioned themselves as “I’ve been there, I can help you take the next step and get the career you want.”

• The visuals? Professional but generic corporate headshots. Bland office settings.

• Nothing edgy or bold. More nice than badass. That wasn’t Courtney.

She needed a brand that made her the obvious choice.

Giving Her Audience Exactly What They Want

Her audience isn’t just looking for generic career advice—they want a clear, unfair advantage to get promoted to the C-suite faster without playing guessing games.

They’ve worked hard. They’re already successful. But they sense there’s a hidden playbook—an inside track that executives know but never openly share.

The sweet spot for Courtney’s positioning? She is the ultimate insider who hands them that playbook.

Her Unique Advantage:

She’s not just another leadership coach—she’s been inside the decision rooms where promotions happen. She knows:

• The real criteria executives look for.

• The unwritten HR rules that no one talks about.

• How decisions are actually made behind closed doors.

Positioning Sweet Spot:

• She doesn’t teach generic leadership skills—she teaches the C-suite rules that actually get people promoted.

• She exposes what happens behind closed doors—and hands her clients the strategy to win.

• She gives them a fast track—because the corporate ladder is rigged for those who know the game.

This positioning completely set her apart from every other leadership coach.

Visual Positioning That Speaks Before She Does

Courtney’s brand doesn’t just look good—it positions her as the only choice.

The Queen of Gambit Concept – She’s not just another leadership coach; she’s a strategist. Every move is calculated, every step intentional.

AI Photoshoot – No staged office desk. No corporate clichés. A chess-inspired C-suite setting that signals power, precision, and executive presence.

Authority in Every Image – The visuals don’t just support her brand, they do the talking. They make it clear: she knows the game, and she knows how to win it.

The message is simple:

"Hard work doesn’t get you promoted. Knowing the unwritten rules does. I'll show you how to play the game."