SKIP THE COUCH

How Wes Anderson-Inspired Branding Positioned Stacey as the
No-Nonsense Relationship Coach for High Achiever Couples

How Bold Branding Helped Stacey Greer Own Her Positioning & Attract Clients Who Are Ready for Real Change

Client:

Stacey Greer  

Industry:

Executive Relationship Coaching

Location:

Alberta, Canada

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Logo & Visual Identity

  • AI Brand Photography

  • Website Creative

  • Social Media

  • Slide Deck

Background

A Strong System Without a Clear Market Position

Stacey Greer has 13+ years of experience in human behavior and coaching. She was the author of "The Power of You Unleashed" and the creator of the STRETCH Method, a structured framework for relationship transformation.

Her 90-day system worked—but she wasn’t attracting the right people.

•  She was working with business owners, teams, and couples—without a clearly defined niche.

•  Her messaging wasn’t making it obvious why she was different from traditional relationship coaches.

•  Her brand looked like every other coach in the space—there was nothing distinctive about it.

She was already successful, but she needed a brand to position her as the go-to expert for the right audience.

Discovery

The Gap in the Market

Most relationship coaches and therapists don’t guarantee results or a clear timeline. The typical experience? Endless talking, vague advice, and no certainty if—or when—things will actually improve.

We analyzed the competition and quickly identified why Stacey wasn’t attracting the right clients:

Most relationship coaches rely on soft, generic branding—smiling couples, cozy office settings, and staged therapy sessions that blend together.

Her brand needed to disrupt the norm—to instantly communicate that her coaching isn’t therapy, it’s a proven system with a clear outcome.

Unfair Advantage

Giving Her Audience Exactly What They Want

Her audience doesn’t want traditional therapy. They don’t want to spend years in counseling with no clear path forward.

They are successful, driven professionals who expect results in their careers—and they want the same structure in their relationships.

The sweet spot for Stacey’s positioning? She is the strategist who gives them a structured, step-by-step process to rebuild their marriage FAST.

Her Unique Advantage:

She’s not just another relationship coach—she’s developed a method designed for people who don’t want to waste time. She knows:

•  Why traditional therapy fails high achievers.

•  How to rebuild a marriage using a structured, goal-driven framework.

•  How to get results in 90 days—without endless emotional guesswork.

Positioning Sweet Spot:

•  She doesn’t do open-ended couples therapy—she delivers a step-by-step transformation plan.

•  She doesn’t focus on “talking it out”—she gives clients a structured system that WORKS.

•  She gives them a clear, no-BS approach—because they don’t have time to sit in therapy for years.

Execution

Visual Positioning That Speaks Before She Does.

Stacey’s brand isn’t just visually appealing—it calls out exactly what her audience is feeling and positions her as the only solution.

Her Wes Anderson-inspired campaign captures the frustration of disconnected couples:

•  Couples on a couch, emotionally distant—a direct contrast to the deep connection she helps them rebuild.

•  Bold, cinematic framing—showing that change isn’t just possible, it’s structured and intentional.

At the same time, her personal branding breaks the mold of traditional relationship coaching:

•  No staged office shots. Instead, we created photos of Stacey in real, relaxed settings—talking with clients in a café, walking in nature, and meeting them where they are.

•  Authenticity over authority. Her images reflect warmth, trust, and real conversations—not the stiff, clinical approach of therapy.

At the center of it all? A message that stops ambitious couples in their tracks:

"You don’t need another conversation. You need a plan. Let’s fix this in 90 days."

Now, Stacey doesn’t just attract clients—her brand makes them feel why they need her before she even speaks.

Copyright 2025. YOUthentic Branding - Brands That Sell | All Rights Reserved.

Copyright 2025. YOUthentic Branding - Brands That Sell | All Rights Reserved.